by Carla1Cerritos, Baja California Sur 2025: Real Estate Market, Growth, and Investment Opportunities
Discover how Cerritos, BCS, is evolving in 2025: a booming real estate market, new flight routes, updated regulations, and attractive investment opportunities for both national and international buyers.
Cerritos, Baja California Sur: The Pacific Paradise in Full Growth
Playa Los Cerritos, located between Todos Santos and El Pescadero, offers a rare combination on the Pacific coast: a swimmable beach, consistent waves perfect for surfing, and a vibrant, growing community. In 2025, the area is at a pivotal moment, with increased air connectivity, updated urban planning, and a dynamic real estate market attracting both investors and those seeking a lifestyle by the sea.
What’s New in 2025
- El Pescadero Becomes a Delegation – Improved local administration and services.
- Updated Subregional Urban Development Program (PSDU 2025) – Clearer rules for zoning and growth.
- New Tourist Tax ($470 MXN) – Applies to international visitors staying more than 24 hours.
- New Direct Flights to SJD – From key U.S. cities, plus airport upgrades under the 2025–2029 Master Plan.
- Stable Tourism – Steady growth in both international and domestic arrivals.
Real Estate Market 2025: What’s Happening
General trend: Expanding inventory, varied pricing depending on location and views, and a greater diversity of buyers.
- Premium beachfront condos: From USD 1.1M to approximately USD 2.3M.
- Residential lots: From USD 99,000 (over 1,000 m²).
- Land opportunities: From USD 32.50 per m² in select locations.
- Titled lots (~1,100 m²): Around USD 215,000.
Conclusion: Ultra-prime properties are holding their value, while new second-row beach developments offer medium-term appreciation potential.
Vacation Rentals & Tourism Demand
- Average occupancy: ~46%
- Average daily rate (ADR): ~USD 235
- Estimated annual income per unit: ~USD 29,700
Cerritos remains one of the few beaches on the southern Baja Pacific coast with swimmable areas, making it a favorite for both families and surfers.
Key Factors for Investing in Cerritos
- Verify land use (PSDU 2025 and building permits).
- Check property tenure (clear title, non-ejido or fully regularized).
- Factor in taxes (IVA/ISR + state lodging tax).
- Assess available services (water, electricity, road access).
- Define your legal structure (fideicomiso or Mexican corporation for foreign buyers).
Buyer Profile 2025
Cerritos draws an eclectic mix of surfers, families, digital nomads, and snowbirds. Many seek a second home that can also generate rental income.
Conclusion: Cerritos, a Market in Organized Expansion
With clearer regulations, stable tourism growth, and improving infrastructure, Cerritos stands out as a strategic investment destination in Baja California Sur for 2025 and beyond.
Ready to Explore Properties in Cerritos?
I’m Cid Chacón, your Real Estate Sherpa in Baja Sur. I’ll guide you every step of the way—from selecting the ideal lot or condo to securing a safe and successful closing.
📲 WhatsApp: +52 (624) 191 2823
📧 Email: contact@relotobaja.com
